All of the following are benefits of direct marketing for sellers EXCEPT ________.
A) easy access to hard-to-reach markets
B) price and program flexibility
C) mass reach and immediate returns
D) lower cost per contact
E) easy to personalize products

Question

Quizplus · Accepted Answer

Direct marketing does not provide mass reach and immediate returns, as it typically targets specific segments of the market rather than a broad audience.

All of the Following Are Benefits of Direct Marketing for Sellers