Why does direct-mail marketing most likely remain a popular promotional tool for marketers?
A) It does not disturb consumers enrolled in the Do Not Call Registry.
B) It provides something tangible for people to keep.
C) It builds long-term customer relationships.
D) It involves very low marketing costs.
E) It reaches the consumer very quickly.

Question

Quizplus · Accepted Answer

Direct-mail marketing provides consumers with a physical item that they can keep, such as a brochure or coupon, which helps to prolong its effectiveness and impact.

Answer: C 
 Direct-mail marketing can be personalized and targeted towards specific individuals, which helps to nurture long-term customer relationships and loyalty.

Both options B and C are valid explanations for why direct-mail marketing remains a popular promotional tool for marketers.

Why Does Direct-Mail Marketing Most Likely Remain a Popular Promotional