Sales executives at Keiron Air Conditioners use phone directories to call customers and convince them to buy their air conditioners. Which form of direct marketing is used here?

Question

Quizplus · Accepted Answer

Telemarketing involves using the telephone to directly reach customers and promote a product or service. In this case, sales executives are using phone directories to call potential customers and sell Keiron Air Conditioners. Therefore, telemarketing is being used.

Sales Executives at Keiron Air Conditioners Use Phone Directories to Call