How has do-not-call legislation helped direct marketers?
A) Marketers are compensated by the Federal Trade Commission for lost sales caused by the laws.
B) Direct marketers have outsourced their activities to firms that are exempt from such laws.
C) Direct marketers have developed kiosks as an alternative to telemarketing.
D) Telemarketers are allowed to call customers for a small fee.
E) Telemarketers have developed opt-in calling systems.

Question

Quizplus · Accepted Answer

Do-not-call legislation has led telemarketers to develop opt-in systems where consumers give permission to be contacted, ensuring compliance with the law and maintaining a potential customer base.

How Has Do-Not-Call Legislation Helped Direct Marketers