Neal Murphy sells his company's unique products on television programs. He also hosts a 30-minute show in which he demonstrates and explains the advantages of the product. At the end of the show, a toll-free number is displayed on the screen that can be used by viewers to place their orders for the product. Which of the following forms of advertising is evident here?

Question

Quizplus · Accepted Answer

The given scenario describes direct-response television advertising, where the product is demonstrated and explained with a toll-free number provided for viewers to place orders. Telemarketing involves direct sales calls to individuals, interactive television marketing refers to advertisements that require the viewer's participation, podcast marketing is advertising through podcasts, and kiosk marketing involves placing interactive kiosks in public places to promote products or services.

Neal Murphy Sells His Company's Unique Products on Television Programs