Donello Equipments hosts infomercials on television and at the same time allows its viewers to interact with its advertisements. Viewers can request more details and order via their Internet-ready smart televisions. Which of the following forms of marketing is evident here?
A) catalog marketing
B) telemarketing
C) interactive television
D) podcast marketing
E) kiosk marketing

Question

Quizplus · Accepted Answer

The scenario describes the use of interactive television, where viewers can interact with advertisements and make purchases through their smart TVs. Catalog marketing involves sending catalogs to customers through mail or email, telemarketing involves making phone calls to customers, podcast marketing involves promoting products through audio podcasts, and kiosk marketing involves setting up interactive kiosks in physical locations.

Donello Equipments Hosts Infomercials on Television and at the Same