Fiona Lambrech is the marketing director of a newly established detergent company. In order to introduce her product effectively into the market, Fiona sends samples of the detergent to a select group of individuals. Which of the following forms of marketing was most likely used by Fiona?

Question

Quizplus · Accepted Answer

Sending samples of the detergent to a select group of individuals falls under the category of direct-mail marketing, which involves sending promotional materials such as samples, brochures, and catalogs directly to the target audience's mailbox.

Fiona Lambrech Is the Marketing Director of a Newly Established