By using Priceline.com, potential buyers can bid for airline tickets, hotel rooms, rental cars, cruises, and vacation packages. It is then up to sellers to decide whether or not to accept an offered bid. This is an example of ________.
A) B-to-B online marketing
B) C-to-C online marketing
C) B-to-C online marketing
D) C-to-B online marketing
E) G-to-B online marketing

Question

Quizplus · Accepted Answer

This is an example of C-to-B (Consumer-to-Business) online marketing, where consumers offer prices for services, and businesses decide whether to accept those offers.

By Using Priceline