While shopping at KelfanDesigns.com, Shelly came across a checkbox beside which a statement said, "I want to receive promotional offers from KelfanDesigns.com." Which of the following types of marketing is illustrated in this example?
A) telemarketing
B) viral marketing
C) direct response television marketing
D) contextual advertising
E) permission-based e-mail marketing

Question

Quizplus · Accepted Answer

The statement regarding receiving promotional offers indicates that the customer is giving permission to receive promotional emails from the company, which falls under permission-based e-mail marketing. Telemarketing involves direct phone calls, viral marketing relies on social sharing, direct response television marketing is through TV advertisements prompting an immediate response, and contextual advertising shows relevant ads based on users' browsing habits.

While Shopping at KelfanDesigns