According to the "Privacy Promise to American Consumers" program, DMA members need to comply with which of the following consumer privacy rules?
A) agree to notify customers when any personal information is rented, sold, or exchanged with others
B) offer to register all customers in the National Do Not Call Registry
C) make sure that consumers are adhering to the Children's Online Privacy Protection Act
D) educate consumers on the Can Spam legislation
E) include the advertising option icon to let consumers know why they are being targeted

Question

Quizplus · Accepted Answer

According to the "Privacy Promise to American Consumers" program, DMA members need to agree to notify customers when any personal information is rented, sold, or exchanged with others. Option B refers to the Do Not Call Registry, which is not related to consumer privacy rules. Option C refers to adhering to a specific act, rather than complying with consumer privacy rules. Option D refers to educating consumers on a specific legislation, rather than complying with consumer privacy rules. Option E refers to including a specific icon, rather than complying with consumer privacy rules. Therefore, the best choice is A.

According to the "Privacy Promise to American Consumers" Program, DMA