B-to-B marketers reach new business customers, sell to current customers effectively, and obtain buying efficiencies and better prices.

Question

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B-to-B marketing (business-to-business marketing) is focused on reaching and selling to other businesses. Its primary objectives include acquiring new business customers, retaining current customers with effective marketing strategies, and achieving buying efficiencies and cost savings.

B-To-B Marketers Reach New Business Customers, Sell to Current Customers