Cravenshaw Metalworks has witnessed a rise in the number of its industrial customers in recent years. The company uses different groups of people from the sales, marketing, technical support and finance departments for servicing large, complex accounts. In this instance, Cravenshaw Metalworks uses ________ in order to enhance the quality of its customers' buying experience.

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Cravenshaw Metalworks utilizes team selling, which involves different departments working together to service large and complex accounts, to improve the quality of its customers' buying experience.

Cravenshaw Metalworks Has Witnessed a Rise in the Number of Its