Capitalizing on the customer's complaints about the previous detergents she has used, Sheila, a salesperson, explains to the customer why her company's detergent Swish is better and how it can be a one-stop solution for everyday washing. In which of the following steps of the selling process is Sheila in?

Question

Quizplus · Accepted Answer

Sheila is in the presentation step of the selling process where she is presenting the features and benefits of Swish and addressing the customer's objections about previous detergents.

Capitalizing on the Customer's Complaints About the Previous Detergents She