When Procter & Gamble (P&G) developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P&G for the Mr. Clean Magic Eraser?

Question

Quizplus · Accepted Answer

P&G needed to inform the consumers about the unique cleaning abilities of the product without damaging the painted surfaces. Thus, an informative advertising campaign would be most effective to explain the science behind the product and its cleaning mechanism.

When Procter & Gamble (P&G) Developed the Mr