Skoda used a hard rock version of Julie Andrews' track "My Favorite Things" by the band Sound Tree to promote the new model of Fabia. Which of the following message execution styles is illustrated in this example?

Question

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The use of a hard rock version of Julie Andrews' track "My Favorite Things" by the band Sound Tree is an example of a musical message execution style. It involves using music to communicate the message and attract the attention of the target audience.

Skoda Used a Hard Rock Version of Julie Andrews' Track