The McDonald's fast-food restaurant chain uses Ronald McDonald, a clown character, as its primary mascot. Which message execution style is used by McDonalds?

Name: The McDonald's fast-food restaurant chain uses Ronald McDonald, a clown character, as its primary mascot. Which message execution style is used by McDonalds?
Brand: Quizplus
Rating: 4.8 (47 reviews)

Question

Quizplus · Accepted Answer

The use of Ronald McDonald as a primary mascot represents the personality symbol execution style, where a character or personality is used to embody the brand or message.

The McDonald's Fast-Food Restaurant Chain Uses Ronald McDonald, a Clown