In the context of media timing, the idea behind ________ is to advertise heavily for a short period to build awareness that carries over to the next advertising period.

Question

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Pulsing is the strategy of advertising heavily for a short period of time, followed by periods of low or no advertising, in order to build awareness that carries over to the next advertising period. This allows for a more cost-effective and targeted approach, as well as creating a sense of urgency and excitement among consumers during the heavy advertising periods.

In the Context of Media Timing, the Idea Behind ________