To measure the ________ effects of an ad after it has aired, the advertiser can evaluate how the ad affected consumer recall, product awareness, and preference.

Question

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To measure the communication effects of an ad after it has aired, the advertiser can evaluate how the ad affected consumer recall, product awareness, and preference. This will help the advertiser understand whether the ad effectively communicated the intended message and had the desired impact on consumers. Sales and profit are important metrics but are not necessarily solely indicative of the communication effects of an ad. Continuity and associativity are not relevant to measuring the effects of an ad.

To Measure the ________ Effects of an Ad After It