Refer to the scenario below to answer the following questions.
Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60 percent discount."
-Which of the following media options would be the LEAST costly for Second Avenue's promotional efforts?

Question

Quizplus · Accepted Answer

Periodic advertising in a local newspaper which follows a pulsing schedule would be the least costly option for Second Avenue's promotional efforts. This method allows them to target their local audience, but only advertise during specific times of the year or during certain events, which can save money on advertising costs. The other options, such as daily advertisements on cable television or commercials during the local evening news, are likely to be more expensive. Placing a billboard on the nearest interstate highway or in a supercenter would also be more costly than periodic advertising in a local newspaper.

Refer to the Scenario Below to Answer the Following Questions