An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they tried the new makeup. In terms of the communication model, the medium of this ad is ________.

Question

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The medium of the ad is the Ladies' Home Journal magazine, as this is the channel through which the message (promotion of Maybelline's age-minimizing makeup) is being communicated to the target market (readers of the magazine). Melina Kanakaredes is the endorser, Maybelline is the advertiser, and readers who redeem the coupon are the audience or receivers of the message.

An Ad for Maybelline Age-Minimizing Makeup in Ladies' Home Journal