A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of ________.

Question

Quizplus · Accepted Answer

This scenario describes buzz marketing, which involves creating excitement and conversation around a brand or product through word-of-mouth and viral marketing tactics. The company recruited early adopters to spread the word, which can generate buzz and awareness among their networks. This approach is often less expensive than traditional advertising and can be effective in reaching niche audiences.

A Manufacturer of a Variety of Technological Devices Asked Its