Which of the following promotional tools is the most effective in building up buyers' preferences, convictions, and actions?

Question

Quizplus · Accepted Answer

Personal selling allows for direct interaction with buyers, which enables salespeople to more effectively build up buyers' preferences, convictions, and actions through personalized communication and tailored solutions. Mass-market advertising, segmented advertising, sales promotion, and public relations can also be effective in their own ways, but personal selling has been shown to have the greatest impact on building long-term relationships with customers and driving sales.

Which of the Following Promotional Tools Is the Most Effective