________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.

Question

Quizplus · Accepted Answer

Shopper marketing involves using in-store promotions and advertising to influence the purchasing decisions of consumers at or near the point of purchase. This can help to extend brand equity to the last mile, or the final moments before a purchase is made, and encourage buyers to choose a particular product or brand. Ambush marketing involves leveraging events or platforms without official sponsorship, bait-and-switch advertising involves using deceptive tactics to lure customers into buying a different product, affinity marketing involves creating partnerships with complementary brands or organizations to reach new audiences, and narrowcasting involves targeting specific groups or individuals with tailored messages.

________ Involves Using In-Store Promotions and Advertising to Extend Brand