Shopper marketing involves focusing the entire marketing process-from product and brand development to logistics, promotion, and merchandising-toward turning shoppers into buyers at the point of sale.

Question

Quizplus · Accepted Answer

This is correct as shopper marketing aims to influence and encourage shoppers to make a purchase at the point of sale by using various marketing strategies such as in-store promotions, product displays, and packaging to attract and engage shoppers.

Shopper Marketing Involves Focusing the Entire Marketing Process-From Product and Brand