Which of the following product mix pricing strategies involves setting prices across an entire product range based on cost differences between the products, customer evaluations of different features, and competitors' prices?
A) by-product pricing
B) product bundle pricing
C) optional product pricing
D) captive product pricing
E) product line pricing

Question

Quizplus · Accepted Answer

Product line pricing involves setting prices across an entire product range based on cost differences, customer evaluations of different features, and competitors' prices. This strategy allows businesses to position their products at different price points and appeal to a broader range of customers while also maximizing profits.

Which of the Following Product Mix Pricing Strategies Involves Setting