Mark's Markers, a manufacturer of white board markers, has required its dealers to charge a specified retail price for its markers. Mark's is most likely guilty of ________.
A) captive pricing
B) retail price maintenance
C) price discrimination
D) competitive pricing
E) unfair price skimming

Question

Quizplus · Accepted Answer

Mark's Markers is engaging in retail price maintenance, which involves a manufacturer dictating the minimum price at which their products should be sold by retailers. This goes against fair competition and harms consumers who may not be able to find the product at a lower price.

Mark's Markers, a Manufacturer of White Board Markers, Has Required