Buyers are less price sensitive when ________.
A) the product they are buying is of inferior quality
B) the product they are buying is low in prestige
C) substitute products are easy to find
D) the product they are buying is unique
E) the product they are buying is non-exclusive

Question

Quizplus · Accepted Answer

Buyers are less price sensitive when the product they are buying is unique, meaning there are no or very few substitutes available. This is because buyers have no other option but to buy that product, regardless of the price.

Buyers Are Less Price Sensitive When ________