Buyers are more price sensitive when the product they are buying is unique or when it is high in quality, prestige, or exclusiveness.

Name: Buyers are more price sensitive when the product they are buying is unique or when it is high in quality, prestige, or exclusiveness.
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

Quizplus · Accepted Answer

Buyers are generally less price sensitive when a product is unique, high in quality, prestigious, or exclusive, as these attributes can justify a higher price.

Buyers Are More Price Sensitive When the Product They Are