Which of the following is NOT an accurate description of modern marketing?
A) Marketing is the creation of value for customers.
B) Marketing involves managing profitable customer relationships.
C) Marketing emphasizes selling and advertising exclusively.
D) Marketing involves satisfying customers' needs.
E) Marketing is building value-laden exchange relationships with customers.

Question

Quizplus · Accepted Answer

Modern marketing is not solely focused on selling and advertising; it encompasses a broader approach that includes creating value, managing relationships, and satisfying customer needs.

Which of the Following Is NOT an Accurate Description of Modern