________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.
A) Research
B) Innovation
C) Manufacturing
D) Marketing
E) Production

Question

Quizplus · Accepted Answer

The definition described in the question perfectly matches the definition of marketing. Marketing is all about creating value for customers and exchanging that value for something in return, whether it be a sale, a lead, or some other form of desired outcome. Research, innovation, manufacturing, and production are all important components of marketing, but they are not the same thing as marketing itself.

________ Is Defined as a Social and Managerial Process by Which