According to the five-step model of the marketing process, which of the following is the final step in creating value for customers?
A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer equity

Question

Quizplus · Accepted Answer

The five-step model of the marketing process includes understanding the marketplace and customer needs, designing a customer-driven marketing strategy, constructing an integrated marketing program that delivers superior value, building profitable relationships and creating customer delight, and capturing value from customers to create profit and customer equity.
The final step in the process is capturing value from customers to create profit and customer equity. This involves creating a pricing strategy that allows the company to capture the value it has provided to customers while also creating a strong relationship with those customers that will lead to future purchases and loyalty. In this step, the company evaluates the effectiveness of its marketing efforts and adjusts its strategies based on customer feedback and market trends to continue to create value for its customers and capture value for itself.

According to the Five-Step Model of the Marketing Process, Which