A ________ is some combination of products, services, information, or experiences provided to consumers to satisfy a need or want.
A) market offering
B) value proposition
C) brand positioning
D) market segment
E) market mix

Question

Quizplus · Accepted Answer

A market offering refers to a bundle of products, services, information, or experiences that are presented to consumers to fulfill a particular need or want. It is a package of value that a company provides to its target customers to create customer satisfaction and loyalty. Market offerings can be tangible goods, intangible services, digital products, or a combination of all. They can be customized according to the needs and preferences of different market segments. Market offerings are the core of a company's marketing strategy and are designed to meet the specific needs of the target market.

A ________ Is Some Combination of Products, Services, Information, or Experiences