When marketers set low expectations for a market offering, they run the risk of ________.
A) disappointing loyal customers
B) having to use an outside-in rather than an inside-out perspective
C) failing to attract enough customers
D) failing to understand their customers' needs
E) incorrectly identifying a target market

Question

Quizplus · Accepted Answer

When marketers set low expectations for a market offering, they run the risk of failing to attract enough customers. By setting low expectations, the marketer may convey a message to potential customers that the offering is not very good, leading them to look for alternatives. Customers may also perceive the product or service as being of low quality, which may make it difficult for the marketer to differentiate it from competitors. Additionally, setting low expectations may limit the potential revenue the offering can generate, as customers may not be willing to pay as much for something that they perceive to be of lower value. Therefore, it is important for marketers to set realistic expectations for their offerings that accurately reflect their value proposition and meet the needs of their target market. When marketers set low expectations for a market offering, they run the risk of failing to attract enough customers. By setting low expectations, they may communicate a message that the product or service is not very valuable, which may result in potential customers looking elsewhere for a better option. Additionally, setting low expectations may also result in missed opportunities to differentiate the offering and position it more effectively in the marketplace. Therefore, it is important for marketers to set realistic but compelling expectations that will attract and retain customers.

When Marketers Set Low Expectations for a Market Offering, They