Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.
A) positioning
B) marketing
C) outsourcing
D) production
E) logistics

Question

Quizplus · Accepted Answer

Consumer research, product development, communication, distribution, pricing, and service are all core marketing activities. Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of goods and services. The six activities listed are fundamental components of the marketing mix, which is the set of tactical tools that marketers use to create a desired response from their target market.
Positioning refers to the process of creating a distinctive image or identity for a product or brand in the minds of consumers. Outsourcing refers to the practice of hiring an external company to perform a business function that is normally done in-house. Production refers to the process of creating goods or services. Logistics refers to the process of managing the flow of goods from the point of origin to the point of consumption. While all of these activities may be important for a business, they are not considered core marketing activities.

Consumer Research, Product Development, Communication, Distribution, Pricing, and Service Are