The art and science of choosing target markets and building profitable relationships with them is called ________.
A) marketing management
B) positioning
C) marketing mix
D) market offering
E) differentiation

Question

Quizplus · Accepted Answer

Marketing management is the process of identifying and selecting target markets, developing marketing strategies and plans, implementing those plans, and then measuring and adjusting performance to ensure that the organization achieves its marketing objectives. This process involves analyzing customer needs and preferences, evaluating market opportunities, and developing marketing programs that effectively reach and engage target customers. Effective marketing management is critical for building profitable customer relationships and achieving long-term success in the marketplace. While positioning, marketing mix, market offering, and differentiation are all important concepts in marketing, they are specific elements within the broader field of marketing management.

The Art and Science of Choosing Target Markets and Building