Selecting which segments of a population to serve is called ________.
A) market segmentation
B) positioning
C) customization
D) target marketing
E) differentiation

Question

Quizplus · Accepted Answer

Target marketing refers to the process of identifying specific segments of a population that a business wants to focus on serving. This involves analyzing factors such as demographics, psychographics, and behaviors of potential customers, and then selecting the most profitable and attractive segments to serve. Target marketing is an essential part of developing an effective marketing strategy, as it helps businesses tailor their offerings and messaging to better resonate with their chosen audience. Market segmentation, positioning, customization, and differentiation are all related concepts, but they are distinct from target marketing. Market segmentation involves dividing a larger population into smaller subgroups with similar characteristics, while positioning is the process of creating a unique identity for a business or product in the minds of consumers. Customization refers to tailoring a product or service to the specific needs or preferences of individual customers, while differentiation involves creating a unique feature or benefit that sets a business or product apart from competitors.

Selecting Which Segments of a Population to Serve Is Called