Which of the following marketing management concepts is most likely to lead to marketing myopia?
A) customer-driven marketing concept
B) customer-driving marketing concept
C) societal marketing concept
D) marketing concept
E) product concept

Question

Quizplus · Accepted Answer

The product concept focuses on the product itself rather than the needs and wants of the consumer, which can lead to marketing myopia by ignoring broader market demands and changes.

Which of the Following Marketing Management Concepts Is Most Likely