Which of the following statements is true of the selling concept?
A) It requires minimum promotion efforts.
B) It creates long-term, profitable customer relationships.
C) It takes an outside-in perspective.
D) It is typically practiced with unsought goods.
E) It follows the customer-centered sense-and-respond philosophy.

Question

Quizplus · Accepted Answer

The selling concept is a marketing philosophy in which a company focuses on aggressively selling its products or services. It is typically practiced with unsought goods, which are products that consumers may not actively seek out or think about buying, such as life insurance or cemetery plots. The selling concept requires significant promotion efforts to convince customers to purchase these products, and it does not necessarily create long-term, profitable customer relationships. Instead, the focus is on generating short-term sales volume. The selling concept takes an inside-out perspective, as the company is focused on its own goals and objectives rather than the needs and desires of the customer. The customer-centered sense-and-respond philosophy is associated with the marketing concept, which focuses on understanding and meeting the needs of customers to build long-term relationships and generate repeat business.

Which of the Following Statements Is True of the Selling