When customers don't know what they want or don't even know what's possible, the most effective marketing strategy is ________ marketing.
A) customer-driven
B) customer-driving
C) societal
D) ambush
E) affinity

Question

Quizplus · Accepted Answer

Customer-driving marketing involves creating products and services that customers may not yet know they want or need, often by anticipating future trends and innovating beyond current demands.

When Customers Don't Know What They Want or Don't Even