The societal marketing concept seeks to establish a balance between ________.
A) customer lifetime value and customer equity
B) an inside-out perspective and an outside-in perspective
C) consumer short-run wants and consumer long-run welfare
D) marketing mixes and market offerings
E) customer-driven marketing and customer-driving marketing

Question

Quizplus · Accepted Answer

The societal marketing concept is a marketing philosophy that aims to balance consumer short-run wants and long-run welfare, along with the company's profits and the overall well-being of society. The concept recognizes that businesses have a responsibility to consider the impact of their marketing activities on society as a whole, not just on their customers or shareholders. This means that companies should consider the long-term consequences of their actions, such as environmental sustainability, social responsibility, and ethical business practices, while also meeting the short-term needs and wants of consumers. Therefore, option C is the best choice.

The Societal Marketing Concept Seeks to Establish a Balance Between