________ refers to socially and environmentally responsible marketing that meets the needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
A) Ambush marketing
B) Evangelism marketing
C) Sustainable marketing
D) Database marketing
E) Affinity marketing

Question

Quizplus · Accepted Answer

Sustainable marketing refers to marketing activities that are conducted in a socially and environmentally responsible manner, with the aim of meeting the needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. This type of marketing takes into account the impact of marketing activities on the environment and society, and seeks to minimize any negative effects while maximizing positive impacts. Sustainable marketing involves creating and promoting products and services that are environmentally friendly, socially responsible, and economically viable. This approach is increasingly important in today's world, as consumers and businesses are becoming more conscious of the impact of their actions on the planet and society, and are seeking out products and services that align with their values.

________ Refers to Socially and Environmentally Responsible Marketing That Meets