The set of marketing tools a firm uses to implement its marketing strategy is called the ________.
A) promotion mix
B) product mix
C) marketing mix
D) market offering
E) marketing effort

Question

Quizplus · Accepted Answer

The marketing mix is a set of tools that a firm uses to implement its marketing strategy. It consists of four main components, commonly referred to as the 4Ps: product, price, promotion, and place (distribution). The marketing mix is a key element in developing an effective marketing plan and ensuring that a company's products or services meet the needs of its target market. By using the marketing mix, firms can create a unique and compelling value proposition that sets them apart from competitors and drives customer acquisition and retention.

The Set of Marketing Tools a Firm Uses to Implement