It is most accurate to say that when customers purchase products they act on ________ as they judge values and costs.
A) objective value
B) perceived value
C) customer lifetime value
D) company image
E) society's interests

Question

Quizplus · Accepted Answer

When customers purchase products, they act on their perceived value of the product. Perceived value is the perceived benefit a customer receives from a product or service compared to its cost. This value is subjective and varies from customer to customer, based on individual needs, preferences, and expectations.
Customers consider a range of factors when assessing perceived value, including product features, quality, price, and convenience. They may also consider factors such as brand reputation, social status, and emotional connections.
While objective value, customer lifetime value, company image, and society's interests may influence customer behavior to some extent, perceived value is the most accurate determinant of customer behavior. Customers ultimately make purchasing decisions based on how they perceive the value of a product or service relative to its cost.

It Is Most Accurate to Say That When Customers Purchase