Greater consumer control means that companies can no longer rely on ________.
A) promoting brand-consumer interaction
B) marketing by intrusion
C) creating market offerings and messages that involve consumers
D) developing marketing concepts with an outside-in perspective
E) marketing by attraction

Question

Quizplus · Accepted Answer

Greater consumer control refers to the increasing power of consumers to choose which products and services they want to buy, how they want to receive information about them, and how they want to interact with companies. This shift in power means that companies can no longer rely on marketing by intrusion, which involves pushing advertisements or messages to consumers without their consent or interest.
Instead, companies must focus on marketing by attraction, which involves creating market offerings and messages that involve and engage consumers, and promoting brand-consumer interaction. They must also develop marketing concepts with an outside-in perspective, which means they must understand and respond to consumer needs and desires rather than simply promoting their products or services.
In summary, the correct answer is B) marketing by intrusion, as it is no longer an effective or ethical approach in today's consumer-centric marketplace.

Greater Consumer Control Means That Companies Can No Longer Rely