Through ________, companies today are strengthening their connections with all partners, from providers of raw materials and components to those involved in the delivery of final goods and services.
A) supply chain management
B) direct marketing
C) customer relationship marketing
D) customized marketing
E) inventory management

Question

Quizplus · Accepted Answer

Supply chain management involves the coordination and management of all activities involved in the creation and delivery of a product or service, from raw materials and components to final delivery to the end customer. As such, it encompasses all partners in the supply chain, including suppliers, manufacturers, distributors, and retailers. Through effective supply chain management, companies can strengthen their connections with all of these partners, ensuring that each partner is performing optimally and that the entire supply chain is functioning efficiently. This can lead to cost savings, increased customer satisfaction, and improved overall performance. Direct marketing, customer relationship marketing, and customized marketing are all focused on the customer, rather than on the broader supply chain. Inventory management is a component of supply chain management, but it does not encompass all partners in the supply chain.

Through ________, Companies Today Are Strengthening Their Connections with All