The final step in the marketing process is ________.
A) capturing value from customers
B) creating customer delight
C) creating customer lifetime value
D) understanding the marketplace
E) designing a customer-driven marketing strategy

Question

Quizplus · Accepted Answer

The final step in the marketing process is capturing value from customers, which involves creating a profitable exchange relationship with customers by delivering superior customer value and satisfaction. This means that the company must create a customer-driven marketing strategy that meets the needs and wants of the target market, design a marketing mix (product, price, place, and promotion) that delivers superior value to customers, and then effectively communicate and deliver that value to customers.
Creating customer delight and customer lifetime value are important goals of the marketing process, but they are not the final step. Understanding the marketplace is an important first step in the marketing process, but it is not the final step. The final step is capturing value from customers by delivering superior customer value and satisfaction.

The Final Step in the Marketing Process Is ________