Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A) Marketers want to increase their market share.
B) Marketers want to increase the share they get of the customer's purchasing in their product categories.
C) Marketers want to diversify their operations and customize their products to cater to the entire market.
D) Marketers want to continuously increase their customers' levels of satisfaction.
E) Marketers want to turn satisfied customers into delighted customers.

Question

Quizplus · Accepted Answer

"Share of customer" refers to the percentage of a customer's total purchasing in a specific product category that is made with a particular company. In other words, it measures how much of a customer's budget is spent on a company's products or services within a particular category. Marketers aim to increase their share of customer by encouraging customers to purchase more from their company and to purchase a wider variety of their products. By doing so, they can increase their revenue and profitability.

Apart from Retaining Good Customers, Most Marketers Want to Constantly