Which of the following refers to the total combined customer lifetime value of all of the company's current and potential customers?
A) share of customer
B) marketing mix
C) customer equity
D) target market
E) customer-perceived value

Question

Quizplus · Accepted Answer

Customer equity refers to the total combined customer lifetime value of all of the company's current and potential customers. It takes into account the potential revenue a customer could generate over their entire relationship with the company. It is calculated by adding up the value of all current and potential customers and can be used as a measure of the overall value of a company's customer base.
Option A, share of customer, refers to the percentage of a customer's spending that a company captures within a particular product or service category.
Option B, marketing mix, refers to the combination of factors that a company can control to influence consumers to purchase its products or services, including product, price, promotion, and place.
Option D, target market, refers to a specific group of consumers that a company aims to reach with its marketing efforts.
Option E, customer-perceived value, refers to the value that a customer perceives they receive from a company's product or service in relation to the price they paid for it.

Which of the Following Refers to the Total Combined Customer