In the context of customer relationship groups, a potentially profitable and short-term customer is referred to as a ________.
A) true friend
B) butterfly
C) stranger
D) barnacle
E) market maven

Question

Quizplus · Accepted Answer

In the context of customer relationship groups, a potentially profitable and short-term customer is referred to as a "butterfly". This term is used to describe customers who are likely to make a few purchases and then move on to another company. Butterflies are valuable to a business because they can generate revenue in the short-term, but they are not as valuable as "true friends" who are loyal and will continue to make purchases over a long period of time. "Strangers" are potential customers who have not yet made a purchase, while "barnacles" are customers who are loyal but not profitable. "Market mavens" are individuals with expertise and knowledge about products and services and are influential in spreading information about them, but they are not specific to customer relationship groups.

In the Context of Customer Relationship Groups, a Potentially Profitable