A financial services firm has several loyal customers who conduct business with them exclusively. However, the company has noticed that this customer group is the least profitable for the company, and in some cases, it increases their losses when engaging in business with this group. Which of the following customer groups is being referred to in this scenario?
A) butterflies
B) true friends
C) strangers
D) barnacles
E) cash cows

Question

Quizplus · Accepted Answer

Barnacles are loyal customers who have a low profitability for the company, often costing more to serve than they bring in revenue.

A Financial Services Firm Has Several Loyal Customers Who Conduct